affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various The ideal entry-level account for individual users. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. or Disney plus; there's more competition for those eyeballs then there's ever been. I have been around and covered NASCAR for over two decades. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. Weekly races at smaller locales have come off even worse. Nepotism isnt dead in NASCAR. In addition, the Charlotte Motor Speedway and the fact that the majority of NASCAR teams are based out of Charlotte, or nearby, makes North Carolina the unofficial home of NASCAR for many. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. The 2019 Daytona 500 viewership was just 9 million. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. . That's the first time in a decade that that has happened, Hebrst said. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Surprisingly, there are no active NASCAR tracks in the Mountain State, but that doesnt seem to dampen the locals enthusiasm for the sport. It would have been nice to have heard more during the championship race from Earnhardt. The graph below shows drivers' average 2022 finishes at intermediate tracks in yellow. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Fans said tickets are the smallest impact on their financial decision, because ticket prices are dwarfed by the cost of hotel rooms and transportation to events. And that is for the Indianapolis 500 of stock cars. If you are an admin, please authenticate by logging in again. Anyone who was watching then could tell you that wasnt unusual at all. They were passionately loyal fans who, even when they werent on the road, parked themselves in front of the television for every practice and qualifying session. NFLX And those ways that didnt always involve traditional broadcast TV. What are the biggest differences between these sports? IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. Chart. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. The #48 team should have been a gold mine. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Available to download in PNG, PDF, XLS format, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by Should there be concerns with the current trend of viewership? These are bold changes, but this variety of tracks will test drivers and teams at every level. You can only download this statistic as a Premium user. Gordon World of Outlaws card was only available as part of a complete. NASCAR since 1940's has seen the sport of Generally, the most popular types of charts are column charts, bar charts, pie charts, doughnut charts, line charts, area charts, scatter charts, spider (radar) charts, gauges, and comparison charts.Here is a quick view of all of these types of charts. Show publisher information Brian Herbst is the senior vice president for media and productions for NASCAR. Basketball. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. On the chaotic day of January 6, 2021, it was not really clear what Donald Trump and his allies were trying to accomplish in challenging the confirmation of Joe Biden's election in Congress, even. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. This brought even more attention and money to the sport and school was soon out. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. an Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. (June 16, 2022). NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. Corey LaJoie gets loose, spins Brad Keselowski. 1:31 For eight years, Lanette and Jim Williams of Missouri said they traveled to an average of nine NASCAR races per season. Elliott's being NASCAR's Most Popular Driver is something that runs in the family. [Online]. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. USA Today Sports' Jeff Gluck looks ahead to the Coke Zero 400 at Daytona International Speedway and the story lines that fans should keep an eye on during the week. Related:15 Abandoned And Forgotten NASCAR Race Tracks. (Photo by ISC Images & [+] Archives via Getty Images). The numbers are based on proportion of searches rather than total searches, so the population of each state is accounted for in the data. Follow along, because there will be a test later . Getty Chase Elliott receives the Most Popular Driver Award. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number California sitting third from the bottom may raise a few eyebrows considering it hosts two Cup races and a number of drivers hail from the Golden State, including 7x champion Jimmie Johnson. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. So if you can say that it's you and the NFL in terms of stability of your audience. receive our occasional offers and news, you may opt-out at any time. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. With incredible graphics and immersive gameplay, NASCAR 21: Ignition brings a whole new level of authenticity and atmosphere to the NASCAR Cup Series. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. go to da moon copy and paste. NASCAR is clearly falling behind other motorsports in a new era of television. The NASCAR season is held over 9 months . You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. Firstly, the NASCAR Hall of Fame is located in Charlotte. Formula 1 does not have a single commercial during their races on ESPN. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. Accessed March 04, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. OK, here we go. This was a problem that actually needed to be addressed and wasnt. If any single event hastened the decline of NASCAR, it was Indy 2008. Fortunately, NASCAR is finally addressing this. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. This company trains racing professionals and hosts racing events. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Photo credit: royal_broil on Best Running / CC BY-SA In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. Most die-hard fans of NASCAR are those that have followed it the longest. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Photo credit: sidehike on Visual hunt / CC BY-SA The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. The venues are diverse, with half-mile bullrings, twisting road courses, high-speed intermediates and. The Williamses havent been to a NASCAR race since. While NASCAR scrambles to address its national (and global) popularity problem, we wanted to look at exactly where its core fanbase is. And it will be pretty hard to turn back the clock on either of those. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. The coverage goes through the entire event. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. (CO, Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. The Williams are just one example. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. --The experience is different. clothing stores in kingston, ontario. Use Ask Statista Research Service. They did not agree with how officials handled the aftermath of the Chase for the Sprint Cup manipulation at Richmond International Raceway, which included NASCAR CEO Brian France putting Jeff Gordon into the playoff as an extra driver. At the other end of the table, District of Columbia and Hawaii are by far the states least interest in NASCAR. It may leave behind fans stuck in the past. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. The cars already were mostly spec at that point, and the sport was doing just finebooming even. About NASCAR. The exception to the rule would be the Daytona 500, Richard Petty, and, thanks to a cameo in "The Dukes Of Hazzard," Cale Yarbrough. Then you can access your favorite statistics via the star in the header. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Ill submit that this is a reason a few fans I know stopped watching the sport. | 3 March - 20:00 | Christian Jope, Roma vs Juventus: Crunch Class in Seria A this Sunday, International Soccer North Carolina has also produced more NASCAR champions than any other state, including household names such as Dale Earnhardt, Richard Petty, Dale Earnhardt, Jr., Dale Jarrett, Junior Johnson, Scott Riggs, Kyle Petty, and Rick Hendrick. --NASCARs competition-related decisions and constant rules changes have hurt the sports credibility and turned off some traditional fans. Jim, 65, and Lanette, 63, said they were disgusted by some of NASCARs decisions in a five-month period starting in September 2013. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. NASCAR 75. Tiger Woods was great for golf. USA TODAY Sports asked about 200 fans at tracks, on the phone and on social media who have reduced their racetrack trips to explain why. Photo credit: tequilamike on Visual hunt / CC BY In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. No longer do young NASCAR racers start at their local tracks and work their way up. Racing is still pretty danged dangerous. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. Far from it. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. NBC did the best with what it was given, really, but there were few compelling storylines. For the first time in over a decade and a half, they seem to be headed in the right direction. number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Roster Schedules & Results Scholarship Chart Depth Chart. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. Are you interested in testing our business solutions? Early stock car racing and the birth of NASCAR After World War II, stock car racing became one of America's fastest-growing. It may seem good on the surface, but theres more beneath that makes this concerning. (Chris Graythen / Getty Images) 29% of sports fans said they're more likely to watch a NASCAR . The truth was of course far from that. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. Their headquarters are located in Daytona Beach, Florida. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. NASCAR did (and still does) market the possibility of spectacular wrecks. North Carolina is close behind. The future of IndyCar seems to be brighter when it comes to younger people. . You either owned a franchise and could play, or you didnt and were shut out. NASCAR TV ratings were once the darlings of the sport. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. | YouTube, Twitch, Twitter, & Instagram Statistics - SocialBlade.com Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. | 27 February - 04:08 | Reid Spencer. 4 million viewers in 2015,. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Artificiality (11%) Slower cars (5%) Ferrari's struggles (1%) Rise of alternative championships (2%) Over-regulation (11%) Lack of interest in drivers (4%) New media (4%) Business and politics (8%) Total Voters: 450 An F1 Fanatic account is required in order to vote. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. most sites believe Iowa is in the top 5 in states for Nascar popularity. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. Most Popular Driver - NASCAR Cup Series | Official Site Of NASCAR Skip to content Top Nav Tickets Shop Quick Links: Fantasy Live Schedule Auto Club Results Las Vegas Schedule Las Vegas Entry. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California.