And who better to introduce this concept than Snoop?". Related articles:Corona Beer cops flak for controversial Twitter adSurge in Corona search: Did Corona beer play it too safe? The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra. Once-promising categories like crypto went silent due to an economic rout, while much of media investmentflowed to performance channels that dont inspire much in the imagination. As far as product advertising goes, it's really. Shop products from small business brands sold in Amazons store. We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development for free. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Food delivery service Menulog launched its latest advertising campaign with American hip hop star Snoop Dogg last month.. . As the coronavirus (COVID-19) situation continues to unfold throughout our eight-state region, we are continually implementing new changes in our stores in an effort to protect our customers and employees. You also have the option to opt-out of these cookies. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. It is mandatory to procure user consent prior to running these cookies on your website. Upgrade your lifestyle by buying and wearing this cool-looking Snoop Dogg Corona Commercial White Jacket. Marketing Interactive is not responsible for the content of external sites. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. When it comes to mind-altering substances, Snoop is most-identified with gin and juice, and, of course, weed. Jos haluat muokata valintojasi, napsauta Hallitse tietosuoja-asetuksia. In an effort to share a diverse set of perspectives, the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina. The Corona brand is the #1 most loved beer brand and has been the #1 imported brand family of beer in the U.S. for more than 20 years. The renowned beer teams up with the entertainment icon to introduce a refreshing new perspective. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. Surge in Corona search: Did Corona beer play it too safe? Price and other details may vary based on product size and color. Devin Booker, Vince Carter, Christian Laettner, and Sue Bird happen to have some very strong opinions on that matter., CreditsAdvertising Agency: MullenLowe LA, Los Angeles, United States of AmericaPublic Relations: MullenLowe PRProduction Company: CaviarProduction Service Company: Latitude 18Editing Company: Hutch CoExecutive Creative Director: Carlos AlijaExecutive Creative Director: Laura SampedroCreative Director: Dave EstradaCreative Director: Jonathan GrahamAssociate Creative Director, Writing: Ricky JohanetAssociate Creative Director, Writing: Scott StevensAssociate Creative Director, Art: Jordan SparrowAssociate Creative Director, Art: Manu GregoriHead Of Strategy: Mollie PastesottiGroup Strategy Director: Anna VlajkovicGroup Strategy Director, Social: Sam SchaitbergerSenior Brand Strategists: Sheida KaramiSenior Brand Strategists: Ryan HagenSocial Strategist: Terrence LewisManaging Director: Javier PasserieuGroup Account Director: David McKenzieAccount Director: Caroline HanleyAccount Director: Brad UreAccount Supervisor: Lane DavisAccount Executive: Izze MinzerSenior Project Manager: Jade WhitfordHead Of Integrated Production: Kate HildebrantProducer: Whitney HusnikProducer: Chris WebbDirector Of Business Affairs: Davina TurnbullBusiness Affairs Manager: Valerie NeibelDirector Of PR: Erica SamadaniGroup Account Director: Kayla GorskiAccount Director: Francisco AguirreDirector: Neal BrennanExecutive Producer: Tova DannExecutive Producer: Gerry RiveraExecutive Producer: Santos Rivera MonteroEditor: Jim HutchinsEditor: Patrick OLeary, Your email address will not be published. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. Christmas Adverts 2021: Best XMAS video ads, Christmas Adverts 2020: The 10 Best XMAS ads, The 10 popular funny ads of 2019 (so far), The 10 popular Christmas Ads of 2019 (so far), Rmy Martin Super Bowl ad 2023 ft Serena Williams, Samuel Adams Super Bowl 2023 commercial full, Miller Lite, Coors Light & Blue Moon Super Bowl ad 2023, Glenmorangie Its Kind of Delicious and Wonderful 2022, E*TRADE Super Bowl ad 2023 Baby at Wedding, Jeep Super Bowl commercial 2023 Electric Boogie, Watch All Super Bowl 2023 Commercials in one video, Tubi Super Bowl 2023 commercial Interface Interruption, WeatherTech Super Bowl 2023 ad golden retriever. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. Dont we all wish we could live life as relaxed and carefree as a Corona sipping, silk robe wearing Snoop Dogg would? Follow us on our Telegram channel for the latest updates in the marketing and advertising scene. Once verified, the information you provide will be displayed on our site. from 8 AM - 9 PM ET. Snoop says theyre "livin' the fine life, baby" to which Samberg responds by blocking off his calendar as they lounge at the beach. NOLA2Cincy 2 yr. ago The fully integrated campaign launched in August 2020 with entertainment icon Snoop Dogg and will continue to appear on Corona's social channels with a dedicated Giphy library, digital. Created in partnership with Los Angeles streetwear brand JOYRICH to celebrate its 10-year anniversary, the 33-piece capsule collection, which includes lifestyle products like pet accessories and. The inclusion of TV spots during the NBA playoffs comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. These beliefs are embedded deeply in Corona's and Snoop Dogg's roots and are universal values that continue to grow in importance. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. Previous marketing efforts that promoted the beverage maker's new C, brand ambassador around the turn of the millennium and helped to open a lane for. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said. Sales of Corona remain strong, with recent data revealing that sales have increased by more than 17% since March 2020. Lol, google led me here to a year old post. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. Kun kytt sivustojamme ja sovelluksiamme, kytmme, tarjotaksemme sivustomme ja sovelluksemme sinulle, todentaaksemme kyttjt, estksemme roskapostia ja vrinkytksi sek toteuttaaksemme tietoturvatoimia. The redesigned Corona Extra slim can. The new campaign nods to pandemic-related realities but pivots to a more positive message, which could resonate among people facing a surfeit of gloomy news. Snoop Dog is the first of Corona's 'Relaxed Mavericks.'. - 1 day 2 hours ago. The tagline translates to The Fine Life.. Do Meta, Snaps new AI bets signal a social media shift? Translated as "the Fine Life," La Vida Ms Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. The General TV Spot, 'Low Rider' Featuring Snoop Dogg, Tostitos TV Spot, 'Good Apart. Its not the same pattern but just as good https://us.newandlingwood.com/ . Snoop Dogg is about to back an imported beer. These cookies will be stored in your browser only with your consent. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. He oozes cool and the high life, literally. For more information, visit CoronaUSA.com,and refresh your perspective @CoronaUSA on Instagram or @CoronaExtraUSA on Twitter. And now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. Copyright 2022 afaqs!. she added. The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg.The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. Hes still wearing dope robes in commercials, Let's make it more relevant this is fly azz gear. Since then, 'La Vida Ms Fina' has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. ET, Corona and Snoop Dogg Welcome You to La Vida Ms Fina, Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash, Why brands are doubling down on hip-hop talent, Marketers lost their creative verve amid deluge of challenges, As retailers sell more ads, marketers frustrations and fears grow, Hersheys trans-inclusive IWD push sparks familiar backlash, Maybelline enlists its first-ever digital avatar for mascara launch. By clicking Accept, you consent to the use of ALL the cookies. - "And with everything going on in the world, that's a perspective people really might need to hear right now. "And with everything going on in the world, that's a perspective people really might need to hear right now.". It also showcases an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. justjosh87 2 yr. ago Yas please trixileee 2 yr. ago How can I get one? Parent commenter can delete this message to hide from others. FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Track Order; Login ; FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Search for: Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Slate receives $5.5M in Seed Funding to Continue Transforming the Future of Social Content Cre, Walnut Launches Ace to Improve Sales Team Efficiency with the Help of OpenAI and More, Dream.it.com: domain registry it.com showcases how to stand out online in a creative project f, Interface Unveils New Brand Identity to Reinforce Customer-Focused Innovation, By signing up to receive our newsletter, you agree to our, Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed, Launching on Corona's social media channels, the fully integrated marketing campaign also includes digital ads,a. ALL Snoop Dogg (27) Classic Jeans. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981. Still,at-home beer sales increased during lockdownsas consumers focused on stocking their fridges. The Corona commercial was released in August with a new campaign called as La Vida Ms Fina. Adrianne Pasquarelli By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. The ad campaign marks the first commercial appearances by Booker since he saluted the late Kobe Bryant's mural in the initial "NBA Lane" 75th anniversary season clip released in October. But starting this week the rapper is lending his chill vibe to a Mexican beer brand. Snoop teased the ads on his Instagram page Sunday evening and the post by Monday afternoon had racked up more than 600,000 views. The campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. Spearheading the work is creative agency MullenLowe LA, which joined the Constellation Brands roster in March 2019. Submissions should come only from actors, their parent/legal guardian or casting agency. I finally found the amazing company that makes these awesome dressing gowns. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. The refreshing flavor and carefree attitude of. Corona Beer cops flak for controversial Twitter ad. How could marketers cope with the slowing down of 'Buy Now Pay Later' usage in HK? The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg. The lighthearted ad shows the Drop It Like It's Hot hitmaker, 48, rapping . Ive scoured the web, reverse image searched, and cant find any information about the robe/jacket. nyttksemme sinulle kohdennettuja mainoksia ja sislt kiinnostusprofiileiden perusteella, mitataksemme kohdennettujen mainosten ja sisltjen tehokkuutta. Women's Plus Armachillo Cooling Sleep Capris. Snoop Dogg. Along with some PR headaches stemming from the coronavirus, Corona's production came to a halt in April when the Mexican government shut downthe country in a move to slow the virus' spread. Credit: Rick Kern/WireImage. Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world. All rights reserved. About the Corona Brand FamilyThe Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. We cant wait for fans of the brand to experience the new work, starting with our :30 spot entitled Phone that will debut during this years Oscars broadcast., Carlos Alija and Laura Sampedro, executive creative directors, MullenLowe Los Angeles, comment: Teaming up with creative minds like Snoop, Andy, and director Neil Brennan has been a master class in comedic timing, self-editing, and how to wear a robe in style. Snoop's commercial features him checking out Overstock.com on his tablet in an all-white mansion. The aforementioned ad begins with a beach bar scene in which no one is wearing a mask or giving anyone six feet of space. Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Men's Robes at Kohl's today! Movies. Voit muokata valintojasi milloin tahansa napsauttamalla tietosuojan hallintapaneelin linkki sivustoissamme ja sovelluksissamme. In the ad, we see Dogg in a robe at the beach ranting about everyone stuck in social media and trying to keep up with it. "La Vida Ms Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. From . Learn how your comment data is processed. So, hes bringing friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap. Published on March 04, 2020. Now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. What exactly is he doing? The 49-year-old rap legend has been. Lindsay Rittenhouse 1996-2023, Amazon.com, Inc. or its affiliates. Snoop Dogg. Create an account to follow your favorite communities and start taking part in conversations. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. In an effort to share a diverse set of perspectives, Corona said the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina. fresh tees Snoop Women/Men TWAS The Nizzle Before Chrismizzle Dogg Ugly Funny Christmas Sweater Unisex Crewneck Sweatshirts. When typing in this field, a list of search results will appear and be automatically updated as you type. Now, were introducing the next chapter with a new character who represents the part of us that struggles to relax and enjoy. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Last fall, Snoop Dogg made his first appearance as Corona's new spokesperson in the brand's first "La Vida Mas Fina" ads from MullenLowe L.A., in which the rapper brings his chill vibe to . The effort continues the work of introducing the label's new line of hard seltzer, while paying homage to Classic corona offerings. On an episode of Undisputed in 2016, he says that the iconic Coca-Cola Super Bowl. Download the 2023 Super Bowl TV Ad Report from iSpot Today. per the release. Or anything similar to it? Snoop Doggie Doggs Snoop Doggie Doggs Deluxe Pet Jersey, Halftime, Medium 22 Save 14% $2999 ($29.99/Count) $34.99 Lowest price in 30 days FREE delivery Fri, Feb 3 Or fastest delivery Wed, Feb 1 Options: 6 sizes Small Business Snoop Dogg Men's Snoop Doggy Style Cover T-Shirt Black 311 $1999 FREE delivery Fri, Feb 3 on $25 of items shipped by Amazon Sign up for early bird tickets here! Last Saturday, during CBS's telecast of the Titans-Bengals playoff game, a commercial for Corona beer aired, starring Snoop Dogg, who, despite countless arrests for guns and drugs, has. There's been some conflicting news about how Corona beer is fairing in the market amidst the global coronavirus panic. Creative agency MullenLowe LA, which signed on with Constellation Brands in March 2019, helped develop the effort. Since then, "La Vida Ms Fina" has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. Teaming up with a brand like Corona to encourage people to find more good in life, that's 'La Vida Ms Fina'.". Been looking all over the inter webs but no luck so far. Rap legend Snoop Dogg has partnered with Corona since early 2020 when a beachy commercial about "Living the Fine Life" first dropped on social media. new. Snoop Dogg on IMDb: Awards, nominations, and wins. (2020) TV commercial: Corona Beer (2022) TV commercial, with Andy Samberg, for Corona beer; Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. (The ads were shot in Long Beach, California andTulum,Mexico. The spots, which come from MullenLowe L.A.,. Corona Calls On Snoop Dogg For Latest Brand Campaign. Snoop Dogg is dressed in a tracksuit emblazoned with the Corona logo, and he's holding a beer while a six-pack rests between his Adidas slides. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. E.J. When it comes to mind-altering substances, Snoop is most-identified with gin and juice, and, of course, weed. We also use third-party cookies that help us analyze and understand how you use this website. Snoop Dogg. Women's Plus Armachillo Sleep Tank. The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. Join our mailing list to receive the latest news and updates from our team. Referencing the pandemic, the brand in a press release notes that the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. But curiously the ads have not been adjusted for the social distancing reality of today. - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. In case you don't know, Snoop Dogg is a massive Pittsburgh Steelers fan despite his roots in California. But what does Bad Bunny say in the Corona commercial? Men's Suit. Women's Armachillo Cooling Sleep Capris. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". But starting this week the rapper is lending his chill vibe to a Mexican beer brand.. 28 March, 2022 Snoop Dogg Flogs Corona & The Good Life In New Spot To Air During Today's Oscars By B&T Magazine Had Ryan Reynolds not already held the title of current A-list celeb presently churning out a tonne of ads, rapper Snoop Dogg would definitely place a comfortable second. Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed in a press release. As written on every bottle, Corona is crafted to be La Cerveza Ms Fina, "the Finest Beer," and the new campaign takes this philosophy a step further. Menu. - 1 day 8 hours ago, By Meanwhile, the social aspects of the campaign, including the Giphy library, could help Corona reach younger consumers who might not be watching sports on TV. $24.50. This category only includes cookies that ensures basic functionalities and security features of the website. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. Over the course of "Shellphone," the two musical icons have a beachy, socially distant exchange. "La Vida Ms Fina" which the company translates as "the Fine Life" is a spin on the message on every bottle of Corona:"La Cerveza Ms Fina," or "the Finest Beer." Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Previous marketing efforts that promoted the beverage maker's new Corona Hard Seltzer with the tagline "Coming Ashore Soon"faced backlashat the outset of the coronavirus pandemic. Skip to content. The message is Whats the perfect shade of blue? This is not the first time Snoop has repped a beer brand. By using iSpot.tv, you accept our. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Better Together' Featuring Snoop Dogg, Martha Stewart, SodaStream TV Spot, 'Holidays: The Small Things' Featuring Snoop Dogg, Corona Extra TV Spot, 'Time Is Money' Featuring Snoop Dogg, Corona Extra TV Spot, 'Rhymes' Featuring Snoop Dogg, Andy Samberg, Corona TV Spot, 'Country Roads' [Spanish], This site uses cookies to provide you with a great user experience. His daughter comes in complaining about some unicorn earrings Snoop had bought her that look like they came from Claire's. Dads, amiright? Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona Extras. Check out our FAQ Page. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The latest face of Corona Extra is Bad Bunny, who appears alongside Snoop Dogg in the beer brand's latest commercial, part of the "La Vida Ms Fina" campaign they launched in August 2020. Your email address will not be published. Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. 1 hour 13 min ago, By Constellation Brands reported that sales of Corona are up by more than 17% since March 2020. Decorative Hat. Discover more about the small businesses partnering with Amazon and Amazons commitment to empowering them. Round table The shoreline is familiar terrain for the brew, which has long used the tagline, Find Your Beach. But the new ads attempt to lend star power to the brands marketing. Women's Plus No-Yank Shelf Bra Tank. The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. The new campaign takes the philosophy of La Cerveza Ms Fina (The Finest Beer) a step further, encouraging people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. The TV ads, which will get airplay during the National Basketball Association Playoffs, include one (above) that juxtaposes relaxing with a beer and social media addictionwhat he said, she said, cant even follow the thread down the hole we all go, says Snoop, before sitting down in a beach chair with a Corona. I will be messaging you in 1 month on 2021-02-24 22:18:55 UTC to remind you of this link. 15- and 30-second TV spots that will run during the NBA playoffs. And with everything going on in the world, that's a perspective people really might need to hear right now. It's a marketing effort to unify the entire portfolio of Corona beverages. Required fields are marked *. /r/whitewhale- find what you've been searching after on the internet and help others find theirs. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". 'La Vida Ms Fina' is a fully integrated campaign on Corona's social channels, with a dedicated Giphy library, digital support, PR, and 15 and 30-second television commercial spots that will air during the NBA playoffs and finals. He oozes cool and the high life, literally. As per PR Newswire, Dogg said, "You can't choose everything in life, but you can still choose to find the fine in life. But opting out of some of these cookies may affect your browsing experience. In. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said in a press statement. "La Vida Ms Fina" is a fully integrated campaign launching on Corona's social channels with a dedicated GIPHY library, digital support, PR, and :15 and :30 television commercial spots that will air during the NBA playoffs and finals. And who better to introduce this concept than Snoop?" Learn More. In this years installment of the La Vida Ms Fina platform we are adding new layers to what it means to put things in perspective and to seize the moment - something we can all have more of., Behind Patrns Stunning, Musical Celebration of Its Hand-Crafted Tequila, Yasso Appoints MullenLowe PR as PR Agency of Record, Samuel Adams Kick off Dry January with Just the Haze, Patrn Tequila Celebrates the Passion Behind a Masterfully Hand Crafted Brand. Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona . Necessary cookies are absolutely essential for the website to function properly. | 2 p.m. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Snoop Dogg is one chill dude. https://awards.marketing-interactive.com/hashtagasia/, https://awards.marketing-interactive.com/agency-of-the-year-hk/. MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media. kehittksemme ja parantaaksemme palveluitamme sek tuotteitamme. He also contributes reporting on the beverage, automotive and sports marketing industries. Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands Samberg needed an upgrade anyway, so he and Snoop relax with the beverages in hand and agree that the best plans are no plans. Well, he's part of the first few ads for the 'La Vida Ms Fina' campaign. The spots, which come from MullenLowe L.A., show Snoop on the beach. Meanwhile, the social aspects of the campaign, including the Giphy library, could help Corona reach younger consumers who might not be watching sports on TV. SaysRyan Anderson, director of marketing, Corona Beers Family, Constellation Brands: Two years ago, we launched the La Vida Ms Fina campaign to help people feel, laugh, and inspire them to find the good in life. Cision Distribution 888-776-0942 In this years first iteration of Coronas 'La Vida Ms Fina' campaign from MullenLowe LA, simply titled 'Phone', Snoop isnt just preaching his fine life wisdom, hes teaching it. Select colors on clearance. Ann Legan, vice president of brand marketing, Corona said La Vida Ms Fina is a modern expression of Corona's lifestyle and respected place in culture. $49.50. Corona is putting the rapper and . Following guidelines made by the CDC and state officials, we have provided all of our employees with reusable masks for them to wear. ET, Webinar Have questions about this ad or our catalog? The campaign started taking shape earlier this year, but was paused as unexpected cultural considerations came into play. Snoop Dogg. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honour the OG .