CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Start a Tropical Smoothie Cafe Franchise in 2023 - Entrepreneur The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". The offering is by prospectus only. Mark serves on the board of the Institute of Certified Franchise Executives. I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. What is something you wish more people knew about the chain and its products? 908-236-0277. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Call now and speak to a franchise development leader. And we actually drove our comparative sales versus 2019 by 7.5%. The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. An Interview With Tropical Smoothie Cafe's CEO, Charles Watson - Forbes We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. charles watson tropical smoothie net worth We find that real fruits, veggies, and juices just taste better.". It was not possible for me to get involved in every project so I had to learn to let go and delegate. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Tropical Smoothie Franchise For Sale - SmoothieProClub.com And provide technology.. In conclusion, I believe the growth of Tropical Smoothie Cafe over the last two years demonstrates Mr. Watson's steady leadership and a clear understanding of building on the momentum that has made the brand a leader in its category. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. The offering is by prospectus only. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Total investment for a new cafe opening ranges between $246,500 and $580,500. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. There are currently 913 franchised locations and 1 company-owned restaurant. It is, however, a "darn good chaser," he said and . 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. Its getting involved in the local community. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. This is a BETA experience. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. In July 2018, I was named interim CEO, and then permanent in December 2018.". I love that. Since that time, he has led the company on its quest towards $1billion in sales by 2023. We want to capture both the head and the heart of our consumers. Tell us a little about your background before joining Tropical Smoothie? Jul. NET WORTH * LIQUID CAPITAL/CASH . Call now and speak to a franchise development leader. . Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. And was one in place already? As you know, the restaurant industry has taken a huge hit. Southern-style, all the way! How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. I have a little bit sweeter palate. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? Atlanta, GA. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Mr. Watson was appointed the CEO position of. The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. Skip to main content Call now and speak to a franchise development leader. Were finding ourselves in an environment where people want speed. I was born with a strong work ethic. We have very dedicated franchisees that just go out there and drive the business every day. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? What are some of your interests outside of work? Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Glad Tidings: Are Seasonal Franchises A Good Investment? Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. . Tropical Smoothie Caf works to keep its momentum - Restaurant Business CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. So we dont have any specific development goals associated, i.e. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. And theyve been able to do that, which is increased our average unit volume many, many times over the years. Opinions expressed by Forbes Contributors are their own. Such filing does not constitute approval by the Department of Law. It is the food. And the digital guest experience is another way for our customers to use us. And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. Join our Franchise Family. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Charles Watson, CEO Corporate Address . The chain plans on opening an astonishing 200 locations this year alone, which will mean it's opening its 1000th restaurant. Call now and speak to a franchise development leader. No credit card required. The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. What are the brands plans for expansion and are you eyeing an international presence? In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. The company's goal is to . When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . Atlanta, GA 30338 Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. I was originally a quarterback in high school and had my heart set on the same position for college. By Jonathan Maze on Jan. 24, 2019. Tropical Smoothie Cafe Posts Record-Breaking Q2 Results In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. 13, 2021, 08:36 AM. When our franchisees are successful, the brand is successful. *$1,009,803 System Wide Average Net Revenues. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. And is there a smoothie that you wish to see added to the menu in the future? Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything About The Franchise - Exclusive Interview. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? That ultimately is our vision for Tropical Smoothie Cafe. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. The offering is by prospectus only. New York State Disclaimer: This advertisement is not an offering. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. 'Are y'all OK in LA?!' The internet is left in uproar after shopper New York State Disclaimer: This advertisement is not an offering. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. The Untold Truth Of Tropical Smoothie Cafe - Mashed.com Its the high quality ingredients. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. He is directly responsible for selling more than 800 franchises. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. And it has also driven franchise development and growth, so more units coming out. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. TikTok user Fuhlex left her followers stunned after revealing the cost of the bagThe social media user, from LA, said she was 'too embarrassed to put it back'But people likened it to a 'potato sack' and begged her to return it to the store Costs can vary by location and the average cost is $370,000. This information appears in Item 19 of our Franchise Disclosure Document. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. It is for information purposes only. There is no assurance that you will do as well. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023.
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